How Email Marketing is Going to Be Crucial for Businesses in 2025, It helps you acquire new customers, retain existing ones, and increase engagement. To do this, you need a perfect tool to create awesome emails, automatically send them with high deliverability rates, and then track all of that.
These are implemented by the best-known platforms like Campaigner1, HubSpot1, or Mailchimp. This guide helps you choose the best platform for your Startup. We consider the effectiveness, user experience, and features.
Key Takeaways
Marketing emails (to keep in touch and make sales)
- HubSpot, Campaigner, and Mailchimp are some of the platforms that have taken it upon themselves to help users create better email campaigns, from creating templates to automation and analytics.
- Regarding platform selection, much of whether you choose one or the other depends on simplicity, features, and cost.
- Now imagine if you integrate email marketing with CRM and automation — things will take a turn for the positive side in terms of results and ROI.
- SaaS products evolve, and this list should be updated one way or another by 2025, so you need to know what some of the latest email marketing platforms are.
Solutions for Email Marketing
In the world of marketing, email is as important. EMAIL MARKETING. Just paying a few pence to talk on WhatsApp is obviously more profitable for businesses and delivers results. Companies can better their direct communication and make their marketing BETTER2: They can automate, personalize, and segment.
So What Makes Email Marketing Still Important?
Email is one of the few direct ways to connect with many customers and get measurable results. It enables businesses to compose tailored messages, implement automation campaigns, and measure performance. So, it is essential in digital marketing2. They can even provide a superb return on investment, with businesses seeing as high as 4400% ROI2.
Important Features and Advantages of Email Marketing Software
An effective email marketing tool is an essential ingredient for business growth. Such tools ease out campaign management, saving endless hours and money; good news for small businesses2. They also assist in dispatching customized content to thousands, increasing the sales boom by 20%2.
Core Features to Consider
Choose Key Features When Choosing Your Email Marketing Platform23. Customizable templates, audience segmentation capabilities, automated workflows, in-depth analytics, and simple integration with CRM23 are must-haves. By selecting the right features, businesses identify the ideal email marketing software that will help them achieve their purpose and enable long-term results
“Email remains one of the most effective marketing channels, providing businesses with a direct, personalized way to connect with their audience and achieve real results.”
Best Email Marketing Platforms To Look For In 2025
The death of the email marketing world as we know it has arrived — and by 2025, it’s only going to get worse. Look ahead to new solutions, including: For all sizes of companies From massive enterprise tools to flexible middle market options to straightforward small business instruments — there’s something for everybody,
Enterprise-Level Solutions
HubSpot Marketing Hub: best for big companies It is an email marketing solution with CRM and advanced automation5. From $50 a month, it combines lead management, personalization, and analytics for highly effective campaigns.
Mid-Market Platforms
Mailchimp is a hit in the mid-market, with a marketing hub, email templates, AI, and basic automation5. It starts at $13 a month, perfect for growing businesses. Klaviyo is great for e-commerce, with advanced tools for reporting, segmentation, and personalization6. It costs $20 a month for up to 500 contacts.
Small Business Options
Brevo (formerly Sendinblue) is ideal for small businesses. It offers automation, SMS, and transactional emails. Starting at $25 a month, it meets the needs of smaller companies. Campaigner is also a good choice, known for its easy-to-use interface and productivity features5.
Each platform has its own strengths, from advanced features to budget-friendly options756. Marketers can pick the best fit for their business goals and achieve great results.
Pricing Structures and Budgeting
Now, companies have numerous pricing options from email advertising platforms. Most provide a free plan for a set number of contacts, such as Mailchimp’s free template for up to 500 contacts8. Basic monthly plans start from 10 to 20 for small lists and features8. Higher-end options such as HubSpot offer more features but also range on the pricier side8.
Pay attention to the number of subscribers, the volume of emails, features required, etc. Choose plans that scale with your business without large price jumps8. It has been estimated that a dollar spent on email marketing can generate an average return of $38; investing in the same is certainly a smart decision8.
If you are working on a tight budget, the other option is to hire a freelancer, which is cheaper. Prices range from $50 for simple jobs to over $5000 for more complex projects. The retainer fees for freelancers can vary from $500 to $5000 depending on the work required9. Though freelancers are not always available and lack the commitment of having an in-house team or agency9 become a leading member10.
| Business Size | Estimated Monthly Email Marketing Budget |
|---|---|
| Small Businesses | $100 – $1,200 |
| Mid-Sized Companies | $360 – $1,800 |
| Large Enterprises | $3,000 – $9,000 |
Understanding pricing models and budget needs helps businesses make smart choices. This way, they can get the most out of their email marketing efforts8910.
Essential Features and Integration Capabilities
Choosing the right email marketing platform is key. We need features that make our work easier and give us useful insights. Automation tools help us send out targeted campaigns based on how people interact with our emails11. In February 2024, 58 percent of emails were automated11.
Automation Tools and Workflows
Look for platforms with pre-built automation templates. These let us quickly start a welcome series, reminders for abandoned carts, and more. The best platforms also offer dynamic segmentation and personalization to make our messages more relevant11.
Analytics and Reporting Functions
Good analytics and reporting are vital for checking how our email campaigns do. We should find platforms with detailed stats on open rates, click-through rates, and more12. This helps us make better decisions and improve our strategies12.
CRM Integration Options
It’s important to integrate our email marketing with CRM systems. This gives us a complete view of our customer interactions. By linking our platform with Salesforce or HubSpot CRM, we can create more personalized campaigns12. Advanced platforms might even use AI to improve our email marketing11.
FAQ
What are the key benefits of email marketing software?
Email marketing is affordable and shows clear results. It lets you personalize and automate messages. It’s flexible, offers high ROI, and reaches a large audience.
What core features should businesses consider in email marketing platforms?
Look for customizable templates and ways to segment your audience. Automation workflows, analytics, and integrations with other tools are also key.
What are some leading email marketing platforms for enterprises, mid-market businesses, and small companies?
For big businesses, HubSpot Marketing Hub is top-notch. It has lots of martech features and CRM integration. Mailchimp is great for mid-sized businesses because of its easy templates and AI tips.
Klaviyo is perfect for e-commerce with its detailed reports. For small businesses, Brevo (formerly Sendinblue) has everything you need. Campaigner is known for its easy-to-use interface and versatile templates.
How do email marketing platforms typically price their services?
Prices vary based on business size and needs. Free plans are available but have limits. Paid plans start at $10-$20 monthly for basic features and small lists.
Big solutions like HubSpot cost more but offer lots of tools.
What are some essential features of email marketing platforms?
Look for strong automation tools and analytics. CRM integration, pre-built templates, and A/B testing are must-haves. Advanced features include AI for better content and timing.
Source Links
- The Best Email Marketing Software for 2024 – https://www.pcmag.com/picks/the-best-email-marketing-software
- Reviewed: 12 Best Email Marketing Platforms for Ecommerce – https://www.emailtooltester.com/en/blog/best-email-marketing-for-ecommerce/
- Top 6 Email Marketing Software Solutions for 2024 – https://www.neo.space/blog/email-marketing-software-solutions
- 10 Best Email and SMS Marketing Software for 2024 – https://www.optimonk.com/best-email-and-sms-marketing-software/
- Top 10 Email Marketing Platforms in 2025: Boost Your Campaigns – https://medium.com/@mdadnansarker/top-10-email-marketing-platforms-in-2025-boost-your-campaigns-0940486fd3a5
- How Much Does Email Marketing Cost? Pricing Guide 2024 – https://www.emailvendorselection.com/email-marketing-cost-pricing-guide/
- Email Marketing Cost 2024: What Will it Really Cost? – https://www.getresponse.com/blog/email-marketing-cost
- Email marketing pricing: What your business should expect – https://connectivewebdesign.com/pricing/email-marketing
- 20 Essential Email Marketing Features for 2024 – https://mailbluster.com/blog/email-marketing-features
